Well, it’s finally here, my new website and my new business.
After years of working in a large corporate, being here feels very different. But I know that there are lots of people who are frustrated and struggling with all the things that kept me awake over the years, so I’ve broken free so that I can help them (you).
In too many organisations, there are piles of information and data. And the outside world keeps talking about “big data”, and for those of us that are just about getting a handle on what we’ve got, that’s quite a scary term. But I don’t think Big Data is where it’s at for the vast majority of us. I think “Right Sized Data” is more appropriate. What’s the use of Big Data if you don’t even have the fundamentals in place? What will Big Data help you do, if you don’t even know what questions you should be asking of it? What if you work in a niche, B2B world and don’t even think there is any Big Data for you?
In my view, we should stop lusting after the zeitgeist of Big Data, and get to grips with what we have first. I’m not saying there is no place for Big Data, I’m just saying there is a right place for it, and that place isn’t everywhere for everyone.
So let’s start harnessing what we’ve got, using it for proper insight and getting proper competitive advantage or customer value from it. And if you want help or inspiration to do that, then my mission to start this business and this website has found a cause.
Thank you